The premier
PR agency.

A private practice for celebrities, VIPs, and people building the future of health.

Apply to work with Mirit See the work
Our Work
i.

Brand & Identity

On the surface, everyone wants to be known. That is how most people present themselves. Underneath, what matters more is the purpose you have carried your whole life. I sit with you, study you, and help you anchor it, live it, and monetize it.

ii.

PR & Visibility

Strategic press, media placement, and consistent coverage that builds credibility over time. Press releases written and distributed. Podcast bookings. Your name in the right places, for the right reasons.

iii.

Reputation & Protection

We protect what you have built. From proactive reputation monitoring to crisis counsel, your public life is never left unattended.

About Mirit
Mirit Moon, founder of Moon Media Affairs

Mirit Moon has spent the better part of two decades studying how people become known, and how that can be engineered, ethically, around someone who is actually doing the work.

Today her practice has narrowed. She works with celebrities, VIPs, and the people building things that matter for the body and the mind. The loudest voice in any given moment usually wins, and that is not always the right voice. The people doing real work need help being heard.

She is based in Clearwater, Florida. She founded Pink Moon Salt in 2021. A few years later she was hospitalized on heart-failure medication for what turned out to be mineral and vitamin deficiencies, not heart disease. Multiple cardiologists. Nothing wrong with her heart. Recovery came through minerals. The sea has been good to her. The salt has been good to her. She built Pink Moon to give other people what she had to find out the hard way.

Services

Three tiers. Three-month minimum. Pick the one that fits.

Brand, press, and reputation, structured as three retainer tiers and seven specialty services.

Tier 1

Foundation

For clients who need clarity, a defined brand, and consistent press presence.

They know who they are, how to present themselves publicly, and have a steady flow of press coverage building their credibility.
  • Onboarding & Strategy Call
  • Brand identity optimization & developmentPositioning, messaging, and voice.
  • 2 press releases / monthWritten, polished, distributed to relevant media.
  • Content evaluation & directionCreative brief, visual direction, shot list.
  • 4 monthly 1-on-1 calls with Mirit
Most Chosen
Tier 2

Elevation

For clients ready to scale their visibility and establish authority in their space.

They have a full brand framework, consistent media presence, and a content engine running around them.
  • Onboarding & Strategy Call
  • Reputation assessment
  • Brand identity optimization & developmentPositioning, messaging, voice.
  • 4 press releases / month
  • Content evaluation & direction
  • Collab strategy and outreachMirit's network activated for aligned collaborations.
  • Monetization planningOffers and revenue structure built around the brand.
  • Thought leadership positioningSpeaker bio, expert narrative, content angles.
  • 6 monthly 1-on-1 calls with Mirit
Tier 3

Luminary

For established clients who want to become widely known, fully positioned, and protected.

They are a recognized name in their space with strong media presence, active PR momentum, and Mirit's network working on their behalf.
Everything in Elevation, plus
  • In-person full day onboarding with Mirit & the teamContent shoot, podcast interview hosted by Mirit, brand alignment for the team.
  • 6 press releases / month
  • Content shoot direction4 sessions per month.
  • Featured interview or platform amplificationRemote interview hosted by Mirit, or feature across her platforms and network.
  • High-level introductions and referralsDirect access to celebrity, VIP, and industry connections.
  • Reputation assessment & program
  • Social media strategy and directionRemote audit, full strategic direction, content framework.
  • 8 monthly 1-on-1 calls with Mirit

Specialty Services

Not universally relevant, but significant in the right circumstances. Each can be added to any retainer tier or purchased independently.

Reputation Management

Black PR reversal, narrative repositioning, media response planning, and ongoing reputation counsel. For clients dealing with negative press, public attacks, or damaged perception.

Vulnerability & Attack Surface Assessment

Full audit of public-facing digital footprint and media history. Reverse-engineered black PR scenario mapping. Strategic recommendations to neutralize each vulnerability. Confidential written report with follow-up call.

Comprehensive Background Check

Deep research on individuals, companies, and organizations. Public record and media review. Social and digital footprint analysis. Relationship and association mapping. Confidential written report.

Press Release Only

For clients who need consistent press coverage without a full retainer. Available in packs of 4, 8, or 12. Written, polished, and distributed. Fully systematized.

Influencer & Industry Matchmaking

Identification of aligned collaboration targets in the client's space. Outreach and introduction facilitation through Mirit's network. Collab strategy across content, product, platform, or co-creation.

MC & Live Event Hosting

Mirit on stage as MC or featured speaker. Event preparation, run-of-show alignment, on-stage hosting, and audience engagement.

Online Course Creation

Content structure and curriculum design. Script and messaging direction. Educational video direction and production oversight. Package expertise into a digital product.

Apply to work with Mirit
Apply

Tell me about you and the work.

Short form. I read every one personally. If we're a fit, I'll be in touch within a week.

Replies typically within 48 hours. Applications close when the quarter fills.